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About brand positioning and building

Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

2024-09-06 20:32:42

YouTube Podcasts – A Trend That Determines Business Success

Podcasts as a global trend are currently on the rise and for good reason. We are talking about useful, high-quality, and most importantly sincerely presented video content, which means it will have an audience and profit. What is a podcast?A podcast is a dialogue between two or more people, which is recorded on video or audio. An important difference between podcasts is the fact that there is...

2024-09-05 18:59:16

Network marketing and pyramid schemes: what is the difference

The temptation to have extra income often outweighs common sense. Wanting to make quick money, some do not delve into the details and think that they become participants in network marketing. But in reality, they invest money in a financial pyramid. As a result, instead of profit, they get empty accounts and bitter experience. In this article, we tell you in a simple and understandable way how...

2024-09-05 18:41:40

How to Find and Where to Use Competitors' Databases: A Full Review

When the competition in the niche becomes very high, it becomes difficult to find new customers. Then you can turn to the databases of competitors to expand your own. In this article, we will tell you where to get competitors' databases and how to use them in your work. Why do you need competitors' customers?The world of entrepreneurs is divided into two camps. Someone believes that working...

2024-09-05 18:16:06

What is a marketing strategy and how to develop one

A business without a marketing strategy operates blindly, losing money and time. A company may have a better product, but if it's not clear how to convey its value to consumers and convince them to buy, all efforts will be in vain. The strategy helps you understand who the company's customers are, how to reach them, and how to hook them. What is a marketing strategy? A marketing strategy...

2024-09-05 18:08:17

Marketing plan - types, development, examples

What is a marketing plan, what types does it include, how to develop and use it? In this article, we will dive into the topic of marketing strategies, analyze a number of examples and methods, and learn how to create a truly working marketing plan that will become the foundation for the prosperity of your business. What is meant by the term "marketing plan" This is a strategic action plan...

2024-09-05 17:23:09

Labor market analytics: what is it?

Sometimes we use the same words with the interlocutor, but at the same time we talk about different things. Therefore, it can be useful to discuss the glossary and agree on the terms "on the shore". What does labor market analytics "say"? Market research helps tounderstand: whether the requirements for the vacancy are relevant, whether the declared functionality...

2024-09-04 16:43:40

From Influencer Marketing to Sales: How to Turn Popularity into Profit

In 2024, this direction is undergoing a transformation, becoming a key factor in the sales system. Influencers now not only increase brand awareness, but also influence purchasing decisions. In this article, I will share how marketers can rethink traditional methods of working with influencers so that they become real sales engines. Based on my experience and analysis of current trends, I will...

2024-09-04 16:16:10

Examples of guerrilla marketing – promotion through creativity in advertising with a small budget

Many have heard of the term guerrilla marketing, but few have really resorted to it, and it is an excellent, inexpensive and creative tool for promotion. Guerrilla marketing is original, as can be understood from the name. As partisans arrange sabotage, so do guerrilla marketers come up with a creative bomb. The main thing is not memorized marketing and promotion methods, but creativity and...

2024-09-04 15:56:15

Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers

Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...

2024-09-04 15:42:37

Email Marketing: How to Increase Sales with Email

Email Marketing: How to Increase Sales with Email Email marketing remains one of the most effective digital marketing toolsthat allows you not only to maintain constant contact with customers but also to significantlyincrease sales. Despite the rise of social media and other communication channels,email remains a powerful tool for attracting and retaining customers, with a highreturn on...

2024-09-04 15:26:17

Profession PR manager (PR manager)

Who is a PR manager?A PR manager or PR manager (from the English public relations) is a specialist responsible for creating and maintaining a favorable image of a company or a specific trademark owned by this company. Responsibilities of a PR managerThe so-called "PR specialist" is responsible for interaction with the external environment, he evaluates, analyzes and predicts factors...

2024-09-03 19:09:01

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