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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-13 18:34:07 -

What Role Does a CFO Play in Strategy?
What Role Does a CFO Play in Strategy?Understanding the Strategic CFO For much of the past century, the Chief Financial Officer (CFO) was viewed primarily as the organization’s chief accountant: responsible for bookkeeping, reporting, budgeting, and ensuring compliance. Accuracy, control, and risk avoidance defined success. While these responsibilities remain essential, they are no...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-13 18:33:28 -

What Does a CFO Do in a Startup?
What Does a CFO Do in a Startup? Fundraising, Runway, and Scaling Explained In a startup, the Chief Financial Officer (CFO) is not just the person who “handles the money.” Unlike in large corporations—where finance roles are highly specialized—a startup CFO plays a broad, strategic role that directly affects survival, growth, and long-term success. At early...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-13 18:32:52 -

What Is a Fractional CFO?
What Is a Fractional CFO? As businesses grow, financial complexity grows with them. Cash flow becomes harder to manage, investors demand clearer reporting, and strategic decisions start to carry higher stakes. Traditionally, the answer to these challenges has been to hire a full-time Chief Financial Officer (CFO). But for many startups and small to mid-sized businesses, a full-time CFO can be...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-13 18:32:15 -

When Should a Company Hire a CFO?
When Should a Company Hire a CFO?Growth Stage, Revenue Size, and Business Complexity Hiring a Chief Financial Officer (CFO) is one of the most important leadership decisions a company will make. Do it too early, and you risk overspending on a role you don’t yet need. Do it too late, and financial blind spots can slow growth, damage credibility with investors, or even put the business at...

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Leonard Pokrovski

добавлена новая статья Business and Corporate Finance
2026-01-13 18:31:37 -

What Does a CFO Do in a Small Business?
What Does a CFO Do in a Small Business? When people hear the title Chief Financial Officer (CFO), they often imagine a large corporation with layers of executives and complex financial systems. But CFOs are just as valuable—often even more impactful—in small businesses. In fact, in a small business, the CFO’s role is broader, more hands-on, and closely tied to day-to-day...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-13 15:24:57 -

How Long Should a Billboard Campaign Run?
One of the most common mistakes advertisers make with billboard advertising is underestimating how long a campaign needs to run to be effective. Unlike digital ads that can generate immediate clicks or conversions, billboard advertising works through repetition, familiarity, and memory-building. This means time is not just a variable—it is a critical success factor. So how long should a...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-13 15:23:28 -

Is Billboard Advertising Effective?
In an era dominated by smartphones, social media, and data-driven digital advertising, many marketers question whether billboard advertising is still effective. With online platforms offering precise targeting, real-time analytics, and measurable conversions, billboards can seem outdated, expensive, and difficult to track. Yet despite these concerns, brands across industries continue to invest...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-13 15:21:26 -

How Much Does Billboard Advertising Cost?
One of the first questions businesses ask about billboard advertising is also the most difficult to answer: How much does it cost? Unlike digital advertising platforms with transparent dashboards and fixed pricing models, billboard advertising costs vary widely based on numerous factors. Two billboards that look similar at first glance can differ in price by tens of thousands of dollars....

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-13 14:57:10 -

What Is Billboard Advertising?
Billboard advertising is one of the oldest and most recognizable forms of advertising in the world. Long before digital ads, search engines, and social media, billboards dominated highways, city streets, and public spaces, delivering bold messages to mass audiences. Despite the rapid growth of digital marketing, billboard advertising has not disappeared—instead, it has evolved. Today,...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-01-13 14:55:29 -

Should I Manage Google AdWords Myself or Hire an Agency?
One of the most common questions businesses face when starting or scaling Google AdWords (Google Ads) is whether to manage campaigns in-house or hire a professional agency. Google Ads is powerful, measurable, and flexible—but it is also complex, competitive, and easy to misuse. The decision you make can directly affect profitability, growth, and long-term sustainability. Some businesses...

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