I read Cindy Alvarez "A Product That Will Be Bought. Lean Customer Development Method" - about the development of consumers and working with them. The book was not complicated, the whole difficulty was in a large number of life hacks, tips, examples, screenshots and their further prioritization. I wrote down the main things here, now I am sharing my synopsis on this topic. By chapters:Chapter 1 ("Why do we need customer development?") - Provide arguments to help overcome your organization's...

ESET specialists have discovered an advertising malware that is distributed under the guise of an ad blocker. The malware silently loads a kernel driver component, allowing attackers to run arbitrary code with elevated privileges on Windows hosts. The malware, dubbed HotPage (from the HotPage.exe installer of the same name), has been active since the end of 2023. The exact distribution method of the malware installer is unknown, but it appears to be being advertised as a security solution...

Aristotle is the most influential person in philosophy. Aristotle is the most influential person in Philosophy. - What is the meaning of Aristotle's philosophy? - What contribution did he make to the development of philosophical thought? - Why is he the most influential person in the history of the development of philosophy? I will answer all these questions in my article. Let's start with the basics:Biography of Aristotle Aristotle was born in 384 BC in the city of Stagira - this...

Top 10 economies in terms of GDP by 2038 In 2024, global GDP growth is predicted at the same level as in 2023 - 3.1%. In the long term, the economy will continue to grow. By 2035, analysts expect a doubling of global GDP, but here are which countries will be in the lead in 2038. 1ST PLACE 🇨🇳 China China will become an economic leader by 2030. This was expected to happen sooner, but Trade...

In 2023, singer Rihanna, who is already on the Forbes lists, decided to expand the brand line of her business empire. She filed a new application for the registration of the Fenty Kids trademark - clothes for children. We are talking about no less ambitious celebrities who managed to build their own business. 14. Gwyneth Paltrow, investor and creator of healthy lifestyle products In 2023, according to the Axios platform, Gwyneth Paltrow raised $75 million in venture capital to her company,...

Business consulting involves the cooperation of companies with professionals in a certain field, as a rule, we are talking about experts who help businesses work out effective strategies and solve a number of problems based on the goals and objectives of the business. In this article, we will take a closer look at the essence of business consulting and how it can benefit any commercial structure. BUSINESS CONSULTING – WHAT IS IT?Business consulting is usually understood as the process...

How to Make Big Money Without Employees Everyone who has ever dreamed of running a business has probably imagined a life without the stress of managing a team of employees. The fantasy of running a business without employees seems utopian, but it's achievable. Making millions without a team is realistic, however, it requires significant resources, experience, connections, or years of hard work. A nagging headache from managing employees Managing employees can be a real headache....

Flower business at home Opening a flower business at home can be a great idea for those who are passionate about floristry and want to start their business at the lowest cost. In this article, we will talk about the steps that will help you start a home flower business from scratch. Market research Start by analyzing the market you are going to work in. Study the situation in your region, find out which flowers are the most popular, what prices are set by competitors and...

Business model: what is it and what types are there Ensuring that the product meets the needs of the market is only one of the components of success. Another key factor is the answer to the question of how you are going to make money. And here the business model is important. What is a business model? At its core, a business model is a description of how a business makes money. It explains how you create favorable conditions for customers at the appropriate...

1. Brief History of the COO Profession: The COO profession is relatively recent. At the beginning of the 20th century, many companies began to expand and become more complex its structure. There was a need for specialists who could manage daily activities Company. These specialists began to be called operational directors. The COO profession was created to relieve the CEO of day-to-day management and allow him to focus on a long-term strategy. 2. The role of COO in a modern company:...

Anti-crisis manager: what is it's role in a crisis?   "I noticed the moment when things started to go wrong, and I knew how to correct mistakes. But he could not find the right people to carry out his plans," George Soros admitted. For sure, crisis management would have helped him in difficult times. What is a crisis manager? A crisis manager is a specialist who manages the rescue of an enterprise that is approaching collapse. In short, he understands the causes of...

Top tools for passive income: what an investor should take a closer look at There is an opinion: in order to make money on investments, you need to actively trade and devote a lot of time to it. In fact, this is not always the case. Some assets allow an investor to receive passive income — a well-built portfolio minimizes your time in the market. Passive income is a way of generating income that requires minimal or no effort. So, working and receiving a salary is an active...