Business
    How Would You Approach Positioning a New Product for a New Buyer Persona?
    Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re not only establishing market differentiation but also tailoring messaging to a group that may be...
    από Dacey Rankins 2025-09-15 19:00:21 0 266
    Business
    The Challenge of Educating Other Functions About Product Marketing
    Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding the PMM role can lead to underutilization, duplicated efforts, and friction across departments....
    από Dacey Rankins 2025-09-15 18:59:22 0 293
    Business
    Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
    One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to underutilization, role confusion, or even skepticism about the value of product marketing. Let’s unpack...
    από Dacey Rankins 2025-09-15 18:58:36 0 287
    Business
    How Is Product Marketing Different from Product Management?
    In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and product management is critical for companies aiming to align strategy, development, and go-to-market...
    από Dacey Rankins 2025-09-15 18:57:46 0 299
    Business
    What Tools and Methods Support PMMs?
    Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to know what really moves the needle. Let’s break down the most impactful tools and methods that...
    από Dacey Rankins 2025-09-15 18:56:54 0 277
    Business
    How Do You Measure the Success of Product Marketing?
    Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer value. So, how do you measure product marketing success in a meaningful way? Let’s explore...
    από Dacey Rankins 2025-09-15 18:55:53 0 273
    Business
    How Do You Collaborate with Other Teams?
    Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor collaboration, on the other hand, leads to miscommunication, missed opportunities, and friction between...
    από Dacey Rankins 2025-09-15 18:55:05 0 280
    Business
    How Do You Manage the Product Lifecycle?
    Every product, no matter how innovative or successful, follows a journey from conception to eventual retirement. This journey is known as the product lifecycle, and managing it effectively is one of the most important responsibilities of product marketers and product managers alike. Good product lifecycle management ensures that products deliver maximum value at each stage, adapt to changing market needs, and gracefully transition out when the time is right. Without it, businesses risk...
    από Dacey Rankins 2025-09-15 18:54:22 0 276
    Business
    What Constitutes an Effective Go-to-Market (GTM) Strategy?
    Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution. Without it, even great products can fail to gain traction. With it, businesses can shorten sales...
    από Dacey Rankins 2025-09-15 18:53:35 0 315
    Business
    How Do You Develop Product Positioning and Messaging?
    In today’s competitive markets, a great product alone isn’t enough to guarantee success. How you communicate your product’s value to the right audience—through positioning and messaging—is equally critical. Done well, product positioning and messaging help your business stand out, resonate with your ideal customers, and build a consistent narrative across every channel. Done poorly, they can confuse potential buyers and dilute your brand. So, how do you actually...
    από Dacey Rankins 2025-09-15 18:52:24 0 284
    Business
    How Do You Conduct Market Research and Analyze Your Audience?
    Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment audiences, and align strategies with customer needs. But research is only valuable if it’s...
    από Dacey Rankins 2025-09-14 20:28:42 0 619
    Business
    What Skills Are Required to Be a Product Marketer?
    Product marketing has emerged as one of the most dynamic and cross-functional roles in modern organizations. Sitting at the intersection of product development, sales, and marketing, product marketers ensure that products are positioned effectively, launched successfully, and adopted by the right audiences. But what exactly does it take to be a great product marketer? Unlike traditional roles that rely on a narrow set of skills, product marketing demands a hybrid toolkit: part strategist,...
    από Dacey Rankins 2025-09-13 19:10:12 0 564
    Business
    What is Product Marketing?
    In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product marketing ensures that a product not only reaches the right audience but also resonates deeply with them,...
    από Dacey Rankins 2025-09-13 19:08:51 0 598
    Business
    Non-Traditional, Creative Forms of Marketing in Growth Hacking
    One of the defining characteristics of growth hacking is its reliance on non-traditional, creative forms of marketing. Unlike traditional marketing campaigns that often involve long planning cycles and high budgets, growth hacking thrives on speed, agility, and experimentation. The goal isn’t just to attract customers but to discover scalable, repeatable strategies that fuel growth at a fraction of the cost. In this article, we’ll explore how non-traditional marketing drives...
    από Dacey Rankins 2025-09-13 19:07:32 0 669
    Business
    You Can’t Hack the Growth of Just Anything: Why Growth Hacking Requires Product/Market Fit First
    One of the most common misconceptions about growth hacking is that it can be applied to any product or service, at any time. Businesses sometimes believe that with the right referral program, viral campaign, or clever advertising hack, they can scale—even if their product is flawed. But the reality is clear: you cannot hack the growth of just anything. Growth hacking is powerful, but only once a company has achieved product/market fit (PMF). Without PMF, growth tactics may attract...
    από Dacey Rankins 2025-09-12 20:03:33 0 1χλμ.
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