In the competitive landscape of general insurance, the customer experience (CX) has emerged as a pivotal factor in securing market share and fostering customer loyalty. The integration of behavioral economics and empathy into CX strategies has become increasingly important for insurers who wish to differentiate themselves in a crowded market. Professional creators, equipped with an understanding of pay-per-click (PPC) advertising and digital marketing strategies, are now essential in...

In Western scientific and educational literature, general definitions of finance are usually not given, finance is interpreted quite broadly. Usually, it is specified what kind of finance we are talking about: public, corporate or personal finance. Public finance is understood as the process and mechanism of formation and use of public resources, the balance of revenues and expenditures, as well as the corresponding methods of control. Corporate finance means "proper money management" or "the...

There are 2 pieces of news: bad and good. The bad news is that your subscriber base is degraded by about 22.5% per year. People may unsubscribe, lose interest in your content, and stop opening emails, changing jobs, or changing their email address. And the good news is that if you constantly take care not only of saving, but also of replenishing the database, you can change these statistics to your advantage. Julia Eliasberg, Head of Development at Retail Rocket, shares her recommendations...

In this article, we will learn what product placement is, what it allows you to achieve, what types it has, and what goals it helps to achieve. You've probably noticed how brands of different companies appear in films, concerts, and sporting events. Perhaps thanks to the information received today, your business will also be able to benefit from such advertising. For example, when the hero of the film confidently uses a smartphone of a certain brand or enjoys a drink of a well-known company,...

Definition of Niche RetailNiche retail refers to a marketing strategy in which companies target a specific, well-defined market segment, catering to their unique preferences and needs. This approach allows companies to focus their efforts on a specific group by offering specialized products or services that appeal to their target audience. By focusing on a niche, companies can stand out from the competition, increase customer loyalty, and establish themselves as experts in their fields. Key...

Until about 2013, companies typically developed enterprise applications as single modules with a large code base, which follows the principles of a monolithic architecture. As software has become more complex and cloud computing has become more popular, this approach has lost its practicality. With the advent of software-as-a-service products (applications delivered in the cloud), companies have been able to use vendors such as Amazon Web Services to quickly create new servers and add...

The term "types of economic systems" is often used in economics and politics, in scientific articles and works. But it is not only a schoolchild who is preparing for the Unified State Exam or a student who needs to understand the types of economics to pass the exam. Understanding the foundations on which a particular state, country, or economy functions will help to predict with a certain degree of probability how cooperation between countries, business partners and ordinary people will be...

The form of state government is an element of the form of the state, which determines the system of organization of the supreme bodies of state power, the procedure for their formation, terms of activity and competence, as well as the order of interaction of these bodies with each other and with the population, and the degree of participation of the population in their formation: in the narrow sense, it is the organization of the highest bodies of state power (a way of organizing the supreme...

15-17% of B2B sales in the world today pass through marketplaces - the segment of "business" online sales is growing 2.9 times faster than B2C. In 10 years, the online trading market has grown fivefold. The growth driver was marketplaces, including in the B2B direction. According to the global market research agency Wunderman Thompson, the global B2B market is worth $8.2 trillion and will grow to $18.5 trillion by 2026. 15-17% of B2B transactions in the world are already concluded on...

Any software is a product of intellectual activity, so only the developer or copyright holder can copy it and allow its use. To grant such a right, you need to draw up a special document - a license agreement. A license is a document that grants the right to use intellectual property. The license contains a legal agreement between the copyright holder of the product and the user. The terms of the license agreement govern how the Software may be distributed and used. Also, the document often...

Infrastructure as a Service (IaaS) is a cloud service model that allows you to rent virtual infrastructure: servers, network resources, and data storage over the Internet. It is one of the most basic cloud provider offerings, providing companies with the ability to manage computing resources without the need to own and maintain physical equipment. How does IaaS work?Instead of buying servers, network devices, and storage, companies rent these resources from a cloud provider The cloud...

Modern technology has made online shopping a natural part of our lives. Every year, more and more people prefer to order goods and services online, taking advantage of the comfort and variety of offers. However, in addition to convenience, it is also important to be able to save money by finding great deals. Let's consider the key strategies that will help you make smart purchases on the Internet. Market researchThe first step to profitable online shopping is market research. You should not...