Analytics tools in marketing   Analytics is the heart of successful marketing. Without data analysis, we are left in the dark and unable to understand what works and what doesn't. And while collecting and analyzing data may seem like a daunting and tedious process, there are tools available to help you with the task. Let's take a look at some of the popular tools for analyzing advertising campaigns. Google Analytics Google...

What is business intelligence and who is a business analyst, what does it do, and how does it help the company grow?   Business analytics is a field that has been developing rapidly in recent years and is becoming more and more in demand in the labor market. Business and department leaders are increasingly turning to business analysts to make data-driven decisions. In this article, we'll discuss how to gain the necessary skills and experience to become a...

Marketing metrics: what metrics are important to track In this article, we will talk about how to get the most out of advertising and other promotion methods, attract new customers and expand the boundaries of influence. What are marketing metrics and what are they for? Marketing metrics are the top priorities to watch if you're growing and promoting your business. These criteria show the success of the advertising campaign. These include: The number of times your ad was...

"Freelancing offers special advantages": where to look for a part-time job for students     Students often look for a side hustle for many reasons. First, the extra income helps cover tuition, housing, food, and personal expenses. Financial independence makes students less dependent on parents or scholarships, which promotes independence and responsibility. In addition, part-time work allows students the opportunity to gain...

Why do we need psychology in a commercial offer? Psychology in a commercial offer helps to win over a person, keep his attention, make the product more desirable and attractive, and motivate him to buy. It is worth using psychology in a commercial offer in order to: Understand the client. Find out about his problems and win him over to you. Evoke emotions. Establish an emotional connection with the client and motivate them to buy. Stand out from competitors. Sell not a product or...

How to Develop a Product Strategy Developing a product strategy is a key stage in the development of any business. It determines what products, services or services the company will offer, how they will be positioned in the market, and what goals and objectives the company faces. We will tell you what a product strategy is, the main stages of development and methods. What is a product strategy? A product strategy in marketing is a company's long-term plan of action aimed at developing a...

Marketing Plan: What It Is and How to Make It Marketing Plan Let's take a look at what a simple example of a marketing plan created using a template in Google Sheets might look like. It describes the main tasks that need to be solved to achieve a specific marketing goal — the launch of a new product line. Example of a marketing plan for a clothing brand And this is what a marketing plan can look like with a detailed description of the steps that need to be taken within the...

Text of the scientific work on the topic "ANALYSIS OF MODERN APPROACHES TO THE DEFINITION OF INNOVATIVE ACTIVITY OF THE ENTERPRISE" ANALYSIS OF MODERN APPROACHES TO THE DEFINITION OF INNOVATIVE OF THE COMPANY'S ACTIVITIES Annotation. The article gives the concept of innovation activity, highlights its signs and effects. Innovation activity is a distinctive feature of successful modern enterprises. By introducing innovations, organizations pursue certain goals, for example,...

Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile I want to tell you about the Lean product planning method and the place it occupies in modern activities to create technically complex and complex products, such as an unmanned car, air taxi or modern space rockets. And at the same time, speculate on why some tech startups are turning into global corporations, like Tesla, and some are entering the annals of history as household names for cringe concepts and...

Cybernetics Cybernetics (from Ancient Greek. κυβερνητική "The Art of Management") is the science of the general laws of receiving, storing, transforming and transmitting information in complex control systems, be they machines, living organisms or society. Overview The term "cybernetics" was originally introduced into scientific circulation by Ampere,...

Drew Houston Drew Houston Andrew W. "Drew" Houston   Date of birth March 4, 1983 (41 years old) Place of birth Acton, Massachusetts, USA Citizenship  United States Activities CEO of Dropbox Website Dropbox   Drew Houston is an American internet entrepreneur best known as the founder and CEO of Dropbox. According to Forbes magazine, his fortune is estimated at 1.2...

Elon Musk Elon Reeve Musk (born June 1971 in Pretoria, South Africa) is an American entrepreneur, engineer and billionaire. Founder, CEO and Chief Engineer of SpaceX; investor, CEO, and product architect at Tesla; founder of The Boring Company; co-founder of Neuralink and OpenAI; owner of Twitter (X). On January 7, 2021, with an estimated fortune of $185 billion, he became the richest man on the planet for the first time, displacing Amazon founder Jeff Bezos in second place. On...