Leonard Pokrovski

Leonard Pokrovski

added blog Business
2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Leonard Pokrovski

added blog Business
2024-08-30 20:06:05 -

How Affiliate Marketing Works: A Guide for Those Who Dive Into the Topic
How Affiliate Marketing Works: A Guide for Those Who Dive Into the Topic Customer acquisition can be delegated to partners. Let's figure out what the pros and cons of such a solution are and how to build an affiliate program. With the help of affiliate marketing, a business can attract customers at a lower cost than with other methods of...

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Leonard Pokrovski

added blog Business
2024-08-30 00:02:17 -

Why does a start-up business need marketing?
Why does a start-up business need marketing? It seems that the English-language term "marketing" describes something distant, necessary only for large corporations. But this is not true: every company does something called marketing, but not every one does it consciously and competently. We explain what the essence of this activity is, why marketing is broader than advertising, how to...

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Leonard Pokrovski

added blog Business
2024-08-29 23:55:03 -

Viral marketing: who is it suitable for and how to launch it
Viral marketing: who is it suitable for and how to launch it What are we talking about? Viral marketing is the planning, creation, and implementation of advertising that is distributed by users, customers, and ordinary people who have seen the material. To do this, you need to evoke emotions and choose the right content, format and topic. What to pay attention to?...

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Leonard Pokrovski

added blog Business
2024-08-28 22:25:54 -

What to do if you have a mobile app idea: a beginner's guide.
What to do if you have a mobile app idea: a beginner's guide. One fine morning, you wake up with the idea of creating a mobile app. If you haven't been able to get rid of this thought for a long time, it may be time to take action. There are already more than 3.25 million apps on Google Play, and over 2 million in the AppStore. But this is not the limit: more and more new applications appear....

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Leonard Pokrovski

added blog Business
2024-08-28 21:41:43 -

Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...

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Leonard Pokrovski

added blog Business
2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Leonard Pokrovski

added blog Business
2024-08-27 16:03:40 -

How to Drive Ecommerce Growth Through Conversion Rate Optimization
How to Drive Ecommerce Growth Through Conversion Rate Optimization Think of your e-commerce site as a bustling marketplace. You have great products, but how do you convert those prospects into buyers? That's where conversion rate optimization (CRO) comes in. The goal of CRO is to make your website work smarter, not harder. CRO is a step-by-step approach to improving the customer...

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Leonard Pokrovski

added blog Business
2024-08-26 22:59:48 -

The Ultimate Guide to Pricing: Methods, Strategies, and Pricing Process
The Ultimate Guide to Pricing: Methods, Strategies, and Pricing Process Learn how to set prices correctly using a variety of techniques and strategies to increase profits and attract customers. What is Pricing Pricing is the process of determining the cost of goods or services based on the analysis of various factors: production costs, market conditions, level of...

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Leonard Pokrovski

added blog Business
2024-08-26 21:59:54 -

Data Fabric
Data Fabric The concept of Data Fabric and the main elements of this concept It is an autonomous ecosystem that is used to access corporate data as efficiently as possible. With the help of a Data Fabric, information is easier to find, process, structure and integrate with other information systems. What does a Data Fabric consist of? Firstly, machine learning is used at each step...

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