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How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...
7 Tips for Buying Consumer Electronics Online
Buying consumer electronics via the Internet is quite simple – potential buyers of goods...
Weather
A weather forecast is a scientifically based assumption about the future state of the weather in...
How Long Should a Marketing Plan Be?
Introduction
One of the most common questions marketers face when designing a marketing plan is:...
About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...