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How Does Inbound Lead Generation Work?
Inbound lead generation is one of the most powerful — and misunderstood — concepts in...
What Metrics and KPIs Should Be Used to Measure Marketing Success?
Introduction
In marketing, success is only as clear as the metrics used to define it. Without...
Promising business in 2024
It will be possible to open a business and run it successfully, given the situation on the market...
The Keynesian perspective on market forces
Key points
The Keynesian prescription for stabilizing the economy implies...
What is the Product Strategist’s Role?
In today’s rapidly evolving business landscape, the success of any company increasingly...