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How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
What Is Affiliate Marketing?
Affiliate marketing is one of the most popular and effective digital marketing strategies. It...
Business Development – Foundations, Strategy, Operations & Common Questions
Introduction
Business development (BD) is one of the most misunderstood functions in modern...
How Does Business Development Differ in a Startup vs an Established Company?
Business development (BD) is a critical function in any organization, but the approach,...
What Are the Key Areas of Corporate Finance?
What Are the Key Areas of Corporate Finance?
Corporate finance is a vital branch of finance that...