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A User Story is Just a Placeholder for a Conversation
In Agile development, user stories are often misunderstood. Many people treat them as...
What are the Steps in the Customer Development Process?
The Customer Development process is a strategic framework used by entrepreneurs, startups, and...
Desktop Publishing
Desktop publishing system (NIS) is a set of equipment for preparing the original layout of the...
Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations
Introduction: The Misconception That PR Is Free
Many businesses, especially startups and...
How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction
In today’s hyperconnected economy, mobile marketing is not just an optional...