SECTION 1
How To Find
Motivated Sellers
As a real estate wholesaler, you need to understand that marketing and
generating leads will be the lifeblood of your business. Without leads, you
have no business. In this chapter, we go over the top strategies so that you
always have seller leads coming in. Depending on your strengths, there
should be at least a couple of marketing strategies in this chapter that suit
you perfectly.
The thing about these strategies is that they all work, but they work
differently depending on your area. My recommendation with marketing is
to keep an open mind, always start small, and if you see some traction and
potential, then scale it up. You never want to drop five thousand dollars on a
marketing strategy without having first tested it at $50 or $100. Ask me
how I know.
Strategy #1: Bandit Signs
The most common and easy-to-implement strategy out there for
inexpensively generating leads is bandit signs. These are the signs you see
in almost every city in America that say “we buy houses” and have a phone
number to call. While they are not glamorous by any means, they are a
great guerrilla marketing tactic that many investors have had success with.
However, always check with your local area before putting any sign up.
I would recommend having a business phone number, which you can buy
for $10 at any number of companies, including Sideline, RingCentral,
Phone.com, and many others. You want to have some privacy when it
comes to your business leads, so do not use your cell phone number. You
also want to be able to track when a lead comes in versus a normal call. The
way to make bandit signs work, and any marketing for that matter, is to
have a system around it.
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