The State of Personal Investing EOY 2022

The State of Personal Investing EOY 2022

Methodology

The opt-in survey was commissioned by 
Magnifi the week of October 17, 2022, 
among one thousand American adults 
aged eighteen and older, and conducted 
online by Dynata. Respondents of the 
survey were selected from those who 
volunteered to participate in online 
surveys. One thousand complete 
surveys were collected using the sample 
framework based on U.S. Census data for 
age, ethnicity, gender, region, and income.

High-level 
findings

- One-third of respondents (35%) have 
never invested in the stock market.
- 42% of respondents don’t think they 
have enough money to invest in the 
stock market.
- 49% believe they only need $100 or more 
to begin investing. 
- 28% of respondents do not plan to invest 
in 2023, while 36% of respondents plan 
to invest by themselves, instead of with 
a financial advisor or a robo-advisor.
- Half of respondents (50%) believe you 
should begin investing in the stock 
market when you get your first job, while 
27% think you shouldn’t start until you 
have substantial cash savings.
- 58% of respondents are either not on 
track or weren’t sure they were on track 
to achieve their financial goals in 2022.
- 54% of respondents are nervous that 
their current financial situation will not 
allow them to retire by the age of 65.
- The top three reasons respondents 
started to invest, or would start, are: to 
earn additional income (49%), to be able 
to retire someday (42%), and to be able to 
retire early (23%).

How are 
we doing?

In 2022, it’s clear that people are 
struggling to build wealth, whether for 
a home or retirement. In fact, this year 
more than half (58 percent) of Americans 
believe that they are not on track to 
achieve their financial goals. 

The State of Personal Investing EOY 2022