The World’s Simplest Stock Picking Strategy: How to make money investing in the companies in your life by Edward W. Ryan

 This material contains the current opinions of the author but not necessarily those
 of his employer and such opinions are subject to change without notice. This
 publication has been distributed for educational purposes only and should not be
 considered as investment advice or a recommendation of any particular security
 or investment product. The strategies outlined in this book may not be suitable for
 every individual, are not guaranteed or warranted to produce any particular results
 and does not contain information necessary to make investment decisions.
[Consult your financial adviser or an investment professional to discuss making
 specific in vestments.]
 References to specific securities and their issuers are for illustrative purposes only
 and are not intended and should not be interpreted as recommendations to
 purchase or sell such securities. The author may or may not own the securities
 referenced and, if such securities are owned, no representation is being made that
 such securities will continue to be held.
 Nothing contained herein is intended to constitute accounting, legal, tax,
 securities, investment, or other professional advice, not an opinion regarding the
 appropriateness of any investment, not a solicitation of any type. Readers should
 be aware that all investments contain risk and may lose value. The information
 contained herein should not be acted upon without obtaining specific accounting,
 legal, tax, and investment advice from a licensed p rofessional.
 Preface
 The World’s Simplest Stock Picking Strategy
 Hindsight is 20/20.
 Today, it is easy to see which companies would have been great investments
 yesterday.
 We often regrettably look back at missed opportunities that now, years later,
 appear to have been obvious. Many of these incredible companies were right in
 front of us the whole time as we used their products or services, yet never
 considered them as i nvestments.
 What if you could change that? What if you had a framework for investing that
 enabled you to catch the next g reat stocks?
 That is what the World’s Simplest Stock Picking Strategy provides. It is a simple
 and fun process designed to help you invest in and profit from the companies you
 interact with and admire.
 The process is centered around your competitive advantage as an investor, which
 is your intimate knowledge of the products and services that are part of your life.
 The World’s Simplest Stock Picking Strategy will guide you step-by-step in
 determining which companies in your life to invest in, how much capital should
be allocated to each investment, and when you should buy, sell, add, or reduc e
 positions.
 The process is consistent with sound investing principles, yet it requires no
 investment or financial experience to execute. No matter your age, education, or
 background, you are just as capable of executing this investment strategy as a
 nyone else.
 The easy-to-follow steps described in this book have the ability to transform you
 from an everyday consumer making decisions about how to spend your time and
 money, into a disciplined investor with a concentrated portfolio of qual ity stocks.
 The World’s Simplest Stock Picking Strategy is for everyone
 I developed this investment strategy for myself because I was tired of missing out
 on great stocks that in hindsight seemed to have been so obvious.
 While working professionally in proprietary trading and equity research, and
 doing my own financial analysis of companies, I was missing out on profitable
 stock moves in companies that were right in front of me—Amazon, Facebook,
 Microsoft, etc.—companies that I was using every day in my per sonal life.
 To put an end to the missing out, and to start profiting from these incredible
 companies all around me, I developed this stock strategy and fine-tuned it over a
 decade of contemplation and trial and error. My goal was to create a framework
 that would be rooted in soun d investing principles yet was easy to execute and
 relied on c ommon sense.
 I believe those goals have been achieved in what I now call the World’s Simplest
 Stock Picki ng Strategy.
 I have been using this investment strategy successfully for several years with my
 own money, and I believe strongly i n its merit.
 I decided to articulate the strategy in an easy-to-follow book because of the
 countless questions I have received from friends and family members about how
 to invest.
 These inquiries have been about investing in individual stocks, never about
 general investing principles, financial analysis, or exchange traded funds (ETFs).
 My friends and family are representative of the larger trend of people who are

The World’s Simplest Stock Picking Strategy: How to make money investing in the companies in your life by Edward W. Ryan