CONSUMER SERVICES AND THEIR TYPES

In modern conditions, the features of services and their differences from each other make it impossible to create a valid classification. They are usually divided according to the areas in which they find themselves. Thus, it is customary to distinguish medical, passenger, sports, educational, information, banking, legal, security, veterinary services, as well as services in the field of catering, beauty, repairs, maintaining cleanliness and real estate.

Consumer services are the results of activities that satisfy the personal needs of the population, but are not embodied in products.

Historically, each type of service was considered separately, as a special field of activity with its inherent characteristics. And the entire service sector was presented as a combination of these many types of activities and actually came down to listing them.

There is a tendency in the world to identify certain classes of services that differ from each other, and the services within them have

identical problems and opportunities. With all the variety of services, they can be classified into the following types:

1. Production (engineering, leasing, maintenance (repair) of equipment, etc.);

2. Distribution (trade, transport, communications);

3. Professional (banks, insurance, financial, consulting, legal, advertising and other firms);

4. Consumer (mass) (services related to household and leisure activities, personal services);

5. Public (TV, radio, education, culture).

In turn, consumer services are divided into:

1) Market (retail trade, catering, housing and communal services, etc.);

2) Non-market (health care, social security).

In total, the share of consumer services accounts for about 20%

A more systematic classification divides consumer services based on who or what the service is aimed at, and whether it is tangible or not.

1. Tangible actions that are aimed at the human body. These include passenger transport, healthcare, catering, sports facilities, beauty salons, and hairdressers.

2. Tangible actions that are aimed at physical objects and goods. This includes maintenance and repair of equipment, freight transport, security services, household and veterinary services.

3. Intangible actions that are aimed at human consciousness. These include radio, TV, education, media, museums, theaters, cinema.

4. Intangible activities associated with intangible assets. These include legal and consulting services, banking, insurance and securities transactions.

This classification is the basis in the field of intangible production.

Thus, we can conclude that the classification of services allows us to improve our understanding of the phenomenon under study, highlighting the distinctive features of each type of service, determine the specifics of organizational management methods and the specifics of marketing. Diverse approaches to separating services can be useful in positioning services in the market and may encourage the search for new types of services that are not present in the market.