What To Sell Online

During the pandemic, the popularity of online stores of all stripes peaked. Food, clothing, toys, building materials - it turns out that you can sell almost anything online. In addition, such shopping simplifies life and saves time on shopping. What's happening to e-commerce today as the world returns to normal? Is it worth opening your own online store or has the trend passed? What sells well on the Internet? We'll talk about this in our article.

E-commerce Market Trends

If you were wondering if 2024 is too late to sell on the e-commerce market, the answer is: no, it’s not too late. On the contrary, now is the time. Consumers are so accustomed to online shopping that they would rather shop on the couch than go to the mall. Moreover, every day there are more and more Internet users, and, therefore, more potential buyers. An online store can be either an addition to a retail outlet or an independent platform for your business.

How to choose a niche for online trading?

You need to sell what you buy. Only in this case can we talk about making a profit. Moreover, your personal tastes may not coincide with the tastes of consumers at all. Let's say you listen to music on CDs and decide to open a music store to sell CDs. Will there be sales? Maybe. But a little and from time to time. In 2024, music is listened to on the Internet, and only a few fans need discs.

Another variant. You are passionate about a healthy lifestyle, open a store to sell only products that are healthy for your figure. Will there be sales? More to come! A healthy lifestyle is now in trend, and people are choosing products more carefully. Of course, a popular product does not guarantee that the business will take off, but it significantly increases the chances of this happening.

Therefore, before you open an online store and start selling, study what is currently in demand in your region and will sell well.

What evaluation criteria should be taken into account when choosing a product?

As we wrote above, the main criterion when choosing a product is the demand for it. Another criterion that is worth thinking about before you start selling is storage conditions. Some products have a limited shelf life and require special temperature conditions. Can you equip a freezer or refrigerator, for example? If not, then it is better to abandon the idea of ​​selling such products and choose something else, otherwise you risk earning a bad reputation due to a damaged product. There are also quite voluminous goods that require a lot of storage space, such as a warehouse or garage. If you only have a balcony or a room in an apartment at your disposal, it may be better to choose something smaller.

In addition, it is worth considering the target audience: who will you sell to. Each product has its own consumer. Think about who will buy your product and how you can increase the flow of customers. An online swimwear store in a small regional city will be in demand only a couple of months a year. If the assortment includes super-fashionable swimsuits from world-famous designers and without the possibility of ordering anywhere in the world, the business may completely fail. What if we expand the topic and sell “everything for leisure” products? There is a place here for swimsuits, inflatable toys, balls, skis, and skates. There will be more potential buyers, and the store will work well at any time of the year.

What products sell best online?

The demand for certain goods largely depends on the situation in the country and in the world.

To make money in such a situation, it is better for entrepreneurs to sell essential goods. These include food, children's products, repair materials, and auto parts.

We offer 18 ready-made ideas. They will help you navigate the products that sell well on the Internet.

Clothes and shoes

This is one of the most popular categories of what can be sold online. Traditional shopping is tiring: it is long and physically difficult. And in an online store you can look at a clothing catalog, evaluate the fit of the item from the photo, at least approximately, and choose what you like best. Moreover, most often people buy clothes and shoes of the same brands. This means that they already know the quality of the goods and the sizing chart of a particular manufacturer.

Furniture

An online furniture store can be a good addition to an offline retail outlet. It can be used as a showcase so that customers can see all the products and choose what suits them. If you do not have a retail outlet and have nowhere to store goods, you can sell furniture online on an order basis. That is, bring a specific sofa or bedside table after prepayment.

Household goods and dishes

Home goods are always in fashion. Dishes break, things become unusable, and sometimes you just want to freshen up the interior. When choosing products for your online store, it is important to follow trends. For example, today marble and wood are in trend. That's why marble dessert plates and wooden serving boards sell well. But don't forget about the classics: stainless steel pots and non-stick frying pans can also be sold online.

Healthy eating

The popularity of a healthy lifestyle is in full swing. People give up sugar, fast carbohydrates and other junk foods. Manufacturers offer a lot of healthy lifestyle products: cookies, candies, dry mixes for baking, sauces - all without sugar and with health benefits. It’s just that supermarkets, and especially small neighborhood stores, are in no hurry to sell such goods. Therefore, they are most often ordered online.

Medical products

Vitamins, antiviral agents, pharmaceutical cosmetics, and sanitizers are in demand. An important point: to sell medical products on the Internet, you need a license and a warehouse.

Hobby and entertainment goods

After ready-made craft kits began to be sold, more and more people switched to creativity. Such kits always contain the necessary materials and instructions that are understandable to a beginner. Paintings by numbers, cross stitch, diamond embroidery - all this helps relieve stress and sells well on the Internet. This category also includes puzzles, board games and other leisure products.

Stationery and office supplies

Almost all of our lives are spent online, but the need for office supplies has not gone away. On the contrary, people want to tear themselves away from the monitor and write down their thoughts in a beautiful notebook. So office supplies continue to sell well in online stores.

Books

Book lovers go to bookstores to check out what's new. But they prefer to buy books online because online prices are much lower. The niche is promising, the demand is good. Your task is to provide customers with a choice of books or the opportunity to bring them to order.

Kids toys

Children's toys, like all children's products, are always profitable to sell. They are now bought more often on the Internet than in retail outlets, and there is an explanation for this. Young mothers don’t have time to go shopping; ordering online is faster and more convenient.

Fitness Equipment

Not everyone can afford to visit a fitness club every month. But classes at home are available to everyone. Thanks to the popularity of healthy lifestyle, fitness equipment also sells well. Moreover, they can be sold not only for home workouts, but also for fitness clubs themselves.

Auto parts

Cars break down often, and repairs require the purchase of spare parts. Therefore, opening such a business even in times of crisis will be profitable. An important point to sell online: usually auto parts are needed urgently, so you must have a warehouse to store the goods.

Mobile transport

Recently, it has become profitable to sell electric scooters and hoverboards. As a rule, such products are more often chosen on the Internet, where it is possible to study all the models and settle on a specific one.

Cosmetics and personal care products

Cosmetics are constantly running out, which means there is an opportunity in this niche to get customers to whom you can sell on a regular basis. Your task is to provide a large assortment of different products, make online shopping convenient and quickly deliver your order.

Accessories

The direction is in demand, but, as in the case of clothing, it is highly dependent on fashion. Today hair bands are trending, and tomorrow - butterfly clips. You need to keep track of what is relevant in order to promptly update the assortment and sell popular items.

Intimate goods

If a person needs intimate goods, he is more likely to go to an online store to buy them. Because buying such toys from us is still considered something shameful and people want to remain anonymous. Accordingly, it makes more sense to sell intimate goods online.

Electronics and household appliances

It's a good idea to sell gadgets online. A number of mobile phones are constantly updated with new models, improved equipment for the kitchen and home appears, which brings customers again and again. Moreover, people now want to simplify their lives. This is why it is profitable to sell assistant products, such as a robot vacuum cleaner and a window cleaning robot.

Computers and laptops

There is a demand for personal computers, and it is growing. This is largely due to the transition to remote work, as well as the development of computer games. Therefore, if you want to sell electronics on the Internet, do not forget: the wider the range, the more potential customers.

Eco-friendly products

An online store with an emphasis on ecology has good prospects in today's realities. Refusal of disposable items is a new trend. Shoppers are looking for online shoppers, biodegradable bags, wax wipes and other eco-friendly products. There really is something to sell here.