Booking Holdings Inc.

Booking Holdings Inc. is a company that provides online booking services for tickets, accommodation, car reservations, restaurants and related services. Founded in 1997, Booking Holdings Inc. connects consumers wishing to plan their travel and vacation with service providers around the world through its own online platforms.

Booking Holdings Inc. operates six brands:

Booking.com is a leading brand for accommodation bookings (hotels, motels, resorts, houses, apartments, hostels and other properties) with operations around the world and headquartered in the Netherlands. At the beginning of 2019, Booking.com offers cover approximately 2.18 million different properties in more than 230 countries, in more than 40 languages.
Rentalcars.com. offers online car rental services in more than 55 thousand locations around the world with customer support in more than 40 languages.
KAYAK is the leading online meta-search service, making it easy for consumers to find and compare travel itineraries and prices, including information on plane tickets, accommodation, and car rentals, across hundreds of travel sites at once. It offers its services in more than 60 countries.
Priceline offers online travel booking services in North America: hotel, car and flight reservations, as well as travel packages and cruises.
Agoda is the leading online accommodation booking service focused primarily on consumers in the Asia-Pacific region.
OpenTable is a leading online provider of restaurant reservation services. It does business primarily in the U.S., although it continues to invest in expanding its international operations.
System infrastructure, web servers, and operations database servers are all hosted in the United Kingdom, Switzerland, the Netherlands, Germany, Singapore, Hong Kong, and four locations in the United States. In doing so, the company serves customers through a combination of in-house call centers and third-party services. The company's revenue consists of the following sources: commissions for facilitating the booking of accommodation, car rental and other travel services on an agency basis, advertising revenues, ancillary income (travel insurance, etc.). Approximately 87% of revenue is attributable to online accommodation booking services.

Booking Holdings Inc. conducts significant activities and, as a result, derives a significant portion of its revenue from outside the United States. The company's current strategy involves constant expansion around the world. Income structure by geographical region: 11% - USA, 76% - Netherlands, 13% - other countries.

The company faces competition in every line of its business with both online operators and traditional service providers. Among them are Expedia Group, Inc., Fliggy (Alibaba), TripAdvisor, Uber, Gett, BlaBlaCar and many others. As the biggest potential competitors are Google (Alphabet Inc.), Apple, Tencent, Amazon and Facebook. Advantages of Booking Holdings Inc.:

Providing an extensive set of tools for organizing travel and leisure.
Partnerships with travel providers and restaurants around the world.
Effective marketing and brand awareness. A multi-brand management strategy makes it possible to offer services that are attractive to different consumers and focus on different markets.
An intuitive, easy-to-use online service.
Loyalty programs (rewards for current transactions to be used in future order operations).
The common shares of Booking Holdings Inc. are listed on the NASDAQ stock exchange. The Company has not declared or paid a cash dividend since its inception and does not expect to pay it in the foreseeable future.

Share capital structure (largest institutional holders):

7,80% - Vanguard Group, Inc.
6,48% - Blackrock Inc.
5,89% - Price (T.Rowe) Associates Inc.
4,49% - State Street Corporation.
3,39% - Dodge & Cox Inc.
2,38% - FMR, LLC.
1,95% - AllianceBernstein, L.P.
1,89% - Invesco Ltd.
1,65% - Bank Of New York Mellon Corporation.
1,60% - Edgewood Management Company.
62.48% - Other.