IQeon whitepaper

1. Growth of the game industry

1.1. Mobile games and applications global market

Rapid growth in the number of mobile devices inevitably leads to increase in the number of mobile applications and
games users. According to the Newzoo 2017 Global Mobile Market Report, at the beginning of 2017 the number 

of smartphone users exceeds 2.3 billion, or 31% of the worlds total population. By 2020, this figure will reach 3.6 billion.

Mobile games market is the largest segment of the global gaming market and by the beginning of 2017, it amounted to
42% ($ 45.7 billion) and by 2020, the share of mobile applications and games will grow to 50% and in monetary terms will
amount to $ 62.3 billion.

.1.2. Features of mobile intelligent games market

According to study in the field of mobile games and applications - classic games, card games, social GameAnalytics
casinos, puzzles and word games show the highest retention. While quizzes show the highest 1st day retention, leaders
of the 7th day retention are board games, card games, social casinos, puzzles and word games. Leaders in the
engagement - board games, card games, social casinos, puzzles and word games.

The concept of the platform`s games also correspond to such genres as “casual”, “sports”, “arcade”, “educational” and
“multiplayer”. The number of downloads is not a determining indicator when monetizing applications. The number of
active users is much more important (we will consider the user retention parameters for 1 day, 7 days, 28 days, session
duration and user engagement).

IQeon whitepaper