How Do I Align Marketing With Sales and Understand the...

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2025-09-20 15:38:59 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?

One of the most common challenges in B2B marketing is the disconnect between marketing and sales teams. Marketing focuses on generating leads, while sales aims to close deals—but without alignment, leads get lost, resources are wasted, and revenue growth stalls. At the same time, modern buyers no longer follow a linear path. They research independently, consult multiple stakeholders, and...

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