B2B Marketing Often Targets a Buying Group

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2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence

Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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