Many Campaigns Fail Because Inbound Volume Is Low or the Buyer...

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2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?

In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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