Why Is Emotional Appeal Important in B2C Marketing?

добавлена новая статья Marketing and Advertising

2025-09-23 16:27:57 -

When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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