What is the Role of a CMO?

added blog Marketing and Advertising

2025-09-25 15:35:37 -

In the modern business landscape, the Chief Marketing Officer (CMO) is no longer just the person who runs advertising campaigns. Today’s CMO is a strategic leader, brand architect, customer advocate, and data-driven growth driver. The role of a CMO has evolved dramatically in the last two decades. With the rise of digital platforms, data analytics, customer experience, and global...

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