How Does a CMO Measure Marketing Effectiveness?

added blog Marketing and Advertising

2025-09-25 15:39:27 -

One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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