How Does a CMO Align Marketing with Business Objectives?

added blog Marketing and Advertising

2025-09-25 15:42:11 -

In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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