The Main Types and Tactics of Guerrilla Marketing: A Complete Guide

toegevoegd een audio Marketing and Advertising

2025-10-07 14:57:58 -

Introduction: The Power of Unconventional Marketing Guerrilla marketing thrives on creativity, not capital.It flips traditional advertising on its head — instead of buying attention, it earns it through cleverness, surprise, and human connection. Coined by Jay Conrad Levinson in the 1980s, guerrilla marketing takes its name from guerrilla warfare — small, strategic, and unexpected...

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