How to Measure the Success and ROI of Guerrilla Marketing Campaigns

добавлена новая статья Marketing and Advertising

2025-10-07 15:08:05 -

Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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