Micro vs Macro vs Mega Influencers: What’s the Difference and...

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2025-10-08 18:17:07 -

Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?

Introduction: The Changing Face of Influence Influencer marketing has transformed from a fringe tactic into a mainstream cornerstone of modern digital strategy. Ten years ago, the word influencer might have conjured images of celebrities or YouTubers with millions of followers. Today, the landscape is much more nuanced — and much more strategic. Brands now recognize that not all...

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