How Reliable Are Market Research Results? (And How Much Should You...

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2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)

Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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