Common Mistakes and Pitfalls in Market Research (and How to Avoid...

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2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)

Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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