What Are the 4 Ps of Marketing? The Complete Guide to the Marketing...

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2025-10-10 20:23:02 -

What Are the 4 Ps of Marketing? The Complete Guide to the Marketing Mix (with Examples)

Introduction: The Foundation of Every Successful Marketing Strategy Every successful marketing plan — whether for a local café, a global tech brand, or an online startup — rests on one enduring framework: the 4 Ps of Marketing, also known as the Marketing Mix. Conceived in the 1960s by E. Jerome McCarthy and popularized by Philip Kotler, the 4 Ps — Product, Price,...

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