What Is a Marketing Strategy vs. Marketing Tactics? (And Why the...

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2025-10-10 20:24:20 -

What Is a Marketing Strategy vs. Marketing Tactics? (And Why the Difference Matters More Than Ever)

Introduction: Why Strategy vs. Tactics Confuses So Many Marketers If you’ve ever heard someone say, “We need a new marketing strategy — let’s run some Facebook ads!” then you’ve witnessed one of the most common misunderstandings in business. Here’s the truth: running ads is not a strategy — it’s a tactic. This confusion between strategy...

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