How Reliable Are Market Research Results (and How Much Can You...

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2025-10-13 17:42:05 -

How Reliable Are Market Research Results (and How Much Can You Trust Them?)

Introduction Market research promises clarity. You invest time, money, and effort to understand your audience — to know what they think, what they want, and how they behave. But here’s the uncomfortable truth: not all research is reliable. Even professionally conducted studies can be distorted by bias, flawed sampling, misleading questions, or misinterpreted results. And in an...

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