Common Mistakes to Avoid in Market Research (and How to Fix Them)

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2025-10-13 17:47:29 -

Introduction Market research is one of the most powerful tools a business can use.It guides decisions, validates ideas, and minimizes risk. But — and this is crucial — bad research can be more dangerous than no research at all. Poorly planned or executed studies can mislead decision-makers, waste budgets, and even derail entire product launches. So if you’re investing time...

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