What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix

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2025-10-13 18:02:28 -

Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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