How Does Pricing Affect Marketing — and How to Price Your...

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2025-10-15 15:18:50 -

How Does Pricing Affect Marketing — and How to Price Your Product or Service

1. Introduction: Why Pricing Is More Than Just Numbers Pricing is often misunderstood as a purely financial decision — a calculation of costs, margins, and competitor rates.In reality, it’s one of the most powerful marketing tools you have. Your price tells a story.It signals your brand’s position, your value, and your target audience — often before a single word of...

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