How Is a Marketing Strategy Different from a Marketing Plan or...

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2025-10-15 19:00:51 -

How Is a Marketing Strategy Different from a Marketing Plan or Tactics?

Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...

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