Who Is Our Target Audience? How Do I Define Buyer Personas?

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2025-10-15 19:04:50 -

Introduction One of the most fundamental questions in marketing is: Who are we trying to reach? Understanding your target audience is the foundation of every marketing strategy, campaign, and tactic. Without clarity on your audience, even the most creative campaigns risk being irrelevant, ignored, or worse — damaging your brand perception. To truly understand your audience, marketers...

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