How Much Should We Budget for Our Marketing Strategy?

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2025-10-16 18:58:51 -

Introduction Setting a marketing budget is one of the most strategic—and challenging—decisions any business makes. Spend too little, and your message never reaches its audience. Spend too much, and you risk poor returns and cash flow strain. Marketing budgets are not arbitrary numbers—they are strategic investments in growth, visibility, and long-term brand equity. The right...

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