How Often Should We Review or Revise the Marketing Strategy?

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2025-10-16 19:04:28 -

Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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