How to Implement Location-Based Marketing or Geofencing

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2025-10-17 15:22:41 -

Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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