What Is Positioning? (Understanding Brand and Product Positioning)

bir ses eklendi Marketing and Advertising

2025-10-23 15:26:19 -

Introduction: The Art and Science of Perception In marketing, positioning is one of the most powerful — yet misunderstood — concepts. It’s not just about what your brand says about itself, but about how your audience perceives you relative to competitors. You can have the best product or service in the market, but if consumers can’t clearly understand why you matter or...

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