How Do I Create a Positioning Statement? (A Step-by-Step Framework for Crafting Brand Clarity)
Introduction: Why Every Brand Needs a Clear Positioning Statement In the chaos of modern marketing — social media, influencer trends, and algorithm-driven ads — one thing remains timeless: clarity. And clarity begins with your positioning statement. Think of your positioning statement as the North Star for your brand. It defines what you do, who you serve, and why you matter...
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