When and How Should a Brand Reposition (or Update Positioning)?

adicionou um novo artigo Marketing and Advertising

2025-10-24 15:55:32 -

Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift, technologies evolve, competitors innovate, and consumer values change. What worked yesterday might not resonate tomorrow. That’s why brand repositioning — the process of reshaping how your brand is perceived — is not a one-time event, but a natural stage in a brand’s life...

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