How Do You Measure PR Success? (Key Metrics and Modern Evaluation...

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2025-10-27 17:03:46 -

How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)

Introduction: The Evolving Role of PR Measurement Public relations has always been about influence, perception, and reputation. Yet, in today’s data-driven marketing world, simply saying “we got media coverage” or “our brand is trending” isn’t enough. CEOs, CMOs, and stakeholders now demand clear evidence that PR efforts deliver tangible value —...

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