How Is PR Measured? What KPIs Matter Most in Public Relations

أضاف وظيفة جديدة Marketing and Advertising

2025-10-27 17:06:34 -

Introduction: The Shift Toward Data-Driven PR Public relations used to be considered more art than science — a discipline of storytelling, relationships, and reputation management that resisted quantification. But in an era of marketing automation, big data, and performance dashboards, the days of relying on vague metrics like “media buzz” are long gone. Today, PR...

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