What Is “Earned Media”? Understanding Its Value in...

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2025-10-27 17:10:39 -

What Is “Earned Media”? Understanding Its Value in Modern Public Relations

Introduction: The Power of Media You Don’t Pay For In the world of marketing and communications, not all media is created equal. Some exposure comes from advertisements you buy, some from content you create — and some, perhaps the most valuable of all, comes from coverage you earn. That last category is known as earned media, and it represents one of the most credible,...

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