What Is Crisis Management and How Do I Handle PR Crises?
Introduction: The Reality of PR Crises Every organization, no matter how reputable, faces the risk of a public relations (PR) crisis. It can strike without warning — a defective product, an insensitive tweet, a security breach, a viral customer complaint, or a damaging news report. In a hyper-connected world where information travels instantly, a crisis can go from minor issue to global...
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