Is PR Free? Understanding Costs, Value, and Return on Investment in...

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2025-10-27 17:27:23 -

Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations

Introduction: The Misconception That PR Is Free Many businesses, especially startups and small enterprises, enter the world of public relations with a common misconception: PR is free. After all, media coverage is “earned” — you don’t pay journalists to write articles, right? While it’s true that earned media differs from paid advertising, PR is far from...

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