What Is Telemarketing? Understanding Its Role, Purpose, and Modern...

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2025-11-05 14:36:13 -

What Is Telemarketing? Understanding Its Role, Purpose, and Modern Transformation

Introduction Telemarketing is one of the most enduring and adaptable forms of direct marketing. Despite the rise of digital channels—email, social media, and AI-driven automation—the power of a live human voice connecting with another person remains remarkably effective. At its core, telemarketing is the practice of using the telephone to promote, sell, or solicit products or...

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